Monsanto

Roundup is a broad- spectrum herbicide sprayed on fields before or after harvest to kill weeds. Since it is a non- selective herbicide, It cannot be used once the crop Is growing. To deal with that, bare deer developed a biotech solution which moved a gene from a soil bacterium that conferred resistance to Round UDP into soybeans. Roundup Ready soybean was first introduced in 1974 by Monsanto, a US firm known f or its leading role in transformation of agricultural seed and chemical Industries to biotech- eased products.

Issues: In 2006, Monsanto Roundup Ready soybeans were grown extensively In Brazil. Farm errs saw great cost advantages In growing them by using seed smuggled from Argentina_ However, since there have been fierce debates in Brazil over legality of planting genet cyclical modified crops. Monsanto was faced with the challenge that they had the patented technology in wide e use but were not able to sell seed to farmers. Solution and Implications: “Point-of-delivery (POD)” system: Farmers paid a post- harvest fee for soybeans they had grown from seed for which royalties had not been paid –

The success of the system gave Monsanto confidence that the firm could share profits created by its technology – As a result, the firm is considering an expansion of breeding and biotech in Brazil. GIG even the short period of time that POD has been In place, the concern about legal enforcement and the fact that paying producers in other countries were concerned about Brazilian producers using the technology without paying, Stein ere, the vice president of commercial acceptance in Monsanto, needed to decide whether Monsanto should Inc erase Investment immediately or wait a few years to see how things worked. Agriculture In Brazil: