Before 2001 , the American food production industry was able to conduct their businesses In a shady manner going undetected. Americans had turned a blind eye to where and to how their food was being processed. In his efforts to solve this Issue by raising awareness to adults across the country, Eric Closer wrote, Fast Food Nation, to expose America to the truths behind the food industry. He clearly conveys his case with vivid descriptions, personal narrations and excellent exemplification that leave a strong impact on any reader.
Through the use of multiple rhetorical tragedies Closer successfully evokes the desire for change from his audience. Right off the bat, Chlorate’s satirical, narrative writing style captures his readers attention. The factual accounts of a top secret, high security military base frequently ordering in domino is amusing. ” Almost every night a delivery man winds his way up the lonely Cheyenne Mountain Road, past the ominous DEADLY FORCE AUTHORIZED signs, past the security checkpoint… Tucked behind chain link and barbed wire” (Closer 2).
What has our world come to that even our top defense forces, while protecting our nation, are casually ordering in fast food? Closer tells his reader’s that even the military has sacrificed healthier food options for a more economical means of eating. He presents his material In a relatable, non-lecturing tone, which is successful in drawing an interest from his audience. Although, Fast Food Nation, is written mostly of personal anecdotes Closer includes others stories to convey that his perspective isn’t that only of himself.
In an effort to show the inhumane working conditions and operations in slaughtering houses he includes stories of past employees. The story about an unknowingly fired employee, who dated loyal to a meat plant even after suffering multiple Injuries, depicts the lack of structure and regulations present In these work places. Sharing other’s first hand experiences in the fast food industry helps solidify Chlorate’s credibility. The anecdote also appeals to the emotions of the reader.
Closer strategically knows his reader’s will sympathize with the employees who suffered injustices while working for these companies. By including this story he is able to further turn his audience against the fast food Industry. Another rhetorical strategy that Closer uses Is pathos. He presents stories that show the unfortunate situations or events that come with the fast food industry triggering an emotional response from his audience. In Chapter 9, Closer tells the story of a boy named Alex who was infected with E. Coli 0157:HA from a contaminated hamburger.
The descriptive narration makes an impact argument by showing how the current unsanitary conditions in slaughtering houses can affect one’s health. He colorful Illustrates the boys physical account showing how his reaction ” progressed to diarrhea that filled a hospital toilet with blood. … Toward the end, Alex suffered hallucinations and meantime, no longer recognizing his mother or father. Portions of his brain had been liquefied… ” (Closer 200). By using the vivid details of the effect E. Coli had on this six-year old boy, fear is elicited from adult readers.
Their children may be subjected to the harmful pathogen if they continually turn a blind eye from where their meat is obtained. To further emphasize his point of the spread of bacteria via meat and the that fell in you toilet than one that fell in your sink” (Closer 221). The bold, imaginative statement taps into the reader’s senses leaving them with a feeling of august. Chlorate’s utilizes imagery as a means to further impact his audience. Instead of Just rattling off facts and info, he paints a clearer picture of the conditions he describes.
In Chapter 5, he uncovers why fast food really tastes so flavor. Although, it is easy to be fooled by the tempting aromas of fast food, we are victims of deceit. The flavor industry emerged to increase the manufacturing of processed foods on a larger scale. Flavor is the only Just the smell of gases being released by chemicals you’ve Just put in your mouth which ” flow out of the mouth and up the stills, to a thin layer of nerve cells called the olfactory epithelium located at the base of the nose behind the eyes” (Closer 122).
He further makes his reader aware that mouthwatering fries, like McDonald’s, come from a “laboratory setting, this surreal food factory with its computer screens, digital readouts, shiny steel platforms and evacuation plans in case of ammonia gas leaks” (Closer 131). Chlorate’s clear descriptions leave little the imagination. In his articles, Closer is very specific with his word choice and diction to emphasize his main claims. This writing strategy bevels his overall opinion and tone on the matter.
He wants his audience to acknowledge the severity of the spread of fast food and depicts the growing businesses as the enemy by declaring how they have ” infiltrated every nook and cranny’ (Closer 3). The word infiltrated provides a subtle, negative connotation toward the fast food industry for the reader. Chlorate’s word choice subconsciously persuades his audience into adapting the same view on the subject. Also, he frequently uses the words “again and again” in his writing to stress the repetitive attempts in finding a solution.
This further shows his purpose on writing, Fast Food Nation, to finally raise enough awareness to evoke change. Since the release of Fast Food Nation there have been rapid changes. Adults across America have begun revolutionized the food industry. Seeing as processed food is economically the easiest and cheapest way to feed the youth and themselves, adults are hesitant to eliminate it completely. Instead we’ve witnessed tighter food regulations being applied. The food and drug administration shifted their focus from responding to contaminated food to preventing it when Obama signed The New FDA
Food Safety Modernization Act (FSML) in 2011 &Hamburg). Over the past few years school cafeteria’s have transformed to provide healthier food options. Fast fried food has slowly disappeared off menus being replaced by grilled and boiled food options. Fast Food chains like McDonald’s have even begun responding to parent pressure. In 2011, McDonald’s announced it would more than halve the amount of French fries and add fruit to its popular children’s meal in an effort to reduce the overall calorie count by 20 percent (Storm). Chlorate’s impact book influenced American adults need for change.
He was able to successfully raise awareness by methodically utilizing persuasive writing strategies. The release of the book sparked an epidemic of change across America, which has changed the food industry forever. Year after year, more and more Americans help increase societies knowledge on the matter and slowly work towards a greater change.