Stephen Denying, served as the manager of knowledge management projects in the World Bank in the mid-sass, realized the importance of knowledge management and attempted to persuade people in the World Bank to accept this new concept. However he was failed until he began telling stones to his followers which helped people In the World Bank accept this new concept and he also found the power of storytelling for business managers. In his paper called ‘Telling Tales’, Stephen Denying mentioned the power of storytelling and varies of aims of storytelling.
This paper sets out to summary Dining’s ideas about storytelling and displays some critical evaluation of his viewpoints. Summary of Dining’s Ideas According to Stephen Denying, storytelling plays a significant role In achieving a variety of purposes for business managers. Moreover, different purpose of stories may have different forms. For example, some negative stories might be more useful than positive ones because ‘people learn more from their mistakes than from their successes’ (Denying, 2004, Pl).
Additionally, storytelling has various aims for business managers Including stimulating action, displaying themselves and transmitting ales, encouraging collaboration, eliminating rumors, sharing knowledge and outlining the future. For each objective, the ideas and arguments of stories will be different, if the leaders cannot know the differences the effects of the stories will be reduced. For instance, as far as the stories about the outline of the future are concerned, the leader of one of the most important tasks is to describe the future for people which might be accepted by people and arouse the desire of achieving the future targets.
In order to achieve this target, the story should encourage the audience’s aisle to KICK Toward to teen Torture; In Alton, teen story snouts also De described from the perspective of a positive vision which can tell people what kind of targets the audience should focus on instead of paying attention to what the situation should be avoided. As a result, people will be more likely to overcome some uncertain challenges. Furthermore, if the purpose of the story is to share knowledge with others, it should focus on some mistakes and display how the mistakes might be corrected in detail.
Although such stories may be boring for some audiences, forever, they have extraordinary appeal to some target audiences. Critical evaluation of Denying ideas According to Denying ideas, storytelling has a great number of advantages for business managers and their companies, such as ‘sparking action’, transmitting values’, fostering collaboration’, taming the grapevine’, ‘sharing knowledge’ and ‘leading people into the future’ (Denying, 2004, pa-5).
Burner (1990) also argues that storytelling is a kind of narrative thinking which may have an influence on both the mind and the heart of their target audiences. As a result, storytelling is likely to affect he leadership, Just like Burner (1990, IPPP-355) contends that: ‘Stories revolve around what mattes to people. They are human-cantered in their essence and we are in consequence naturally drawn to them. ‘ Moreover, storytelling will be much easier for business managers to persuade their people.
For instance, although Denying attempted to persuade people at the World Bank accepting the new concept of knowledge management, he was failed to achieve his goals. However, after he told a story about a health worker in Zambia, other people accepted it because this simple Tory helped World Bank staff and managers envision a different kind of future for the organization’ (Denying, 2004). On the other hand, Dining’s ideas about storytelling also have some limitations. Firstly, storytelling sometimes may play a negative role in companies.
For example, if a story is used with negative tonality, it will be more likely to fail to spark action. Denying mentioned a story about ‘Burning platform” which showed that: the company is about to go bankrupt because if it doesn’t innovate faster-won’t by itself inspire innovation in the audience. However useful such a story might be to get people’s attention or share understanding, they are it’s unlikely to inspire and move people into action’ (Denying, 2005, Pl). Furthermore, storytelling cannot solve every problem in a company.
To a certain degree, business managers need to provide some detail data about his company in order to persuade people interpreting the situation of their company. For example, business executors should find some hidden problems from the accounting report and display some possible mistakes to their followers. As a result, people in the company will understand their mistakes form a more objective perspective rather Han listening to a subjective story. Conclusion In conclusion, the definition of knowledge management is various due to its extensive range.
In the mid-sass, knowledge management was still a new concept for people. Denying attempted to persuade people in his company to accept this concept through storytelling. After that, Denying found that storytelling seemed to be powerful Tort Dustless managers to conclave tenet targets, Ana en also Oligopoly several different functions of storytelling in his ideas. However storytelling has both advantages and disadvantages for business managers which should be used with caution according to different situations in different companies.